It seems that the mobile first revolution is here. According to Google, it “will eventually use the mobile version of a site’s content to rank pages from that site”.
What is Mobile First?
Mobile first is mostly what it sounds like. It’s an approach in which designers build a site based firstly on a mobile screen and then scale upwards. Consequentially, it’s one of the best strategies to create either a responsive or adaptive design. For the first time, more people now access websites via mobile devices rather than desktops. As a result website designers will now build primarily for the smaller screen. The opposite used to apply. Website designers almost always built for the larger screen and then scaled the site downwards. Therefore, this turns the process on its head.
Google has told us that it’s concerned that algorithms aren’t evaluating the actual page as seen by a mobile searcher.
To make our results more useful, we’ve begun experiments to make our index mobile-first… our algorithms will eventually primarily use the mobile version of a site’s content to rank pages.
What does this mean for older sites?
If you have a responsive site or a dynamic serving site, you shouldn’t have to change anything. This applies where the primary content and markup is equivalent across mobile and desktop.
If your primary content and markup is different across mobile and desktop, you should consider making changes to your site.
Wish Design were amongst the first website designers in Durham and Newcastle to build responsive websites and our forward thinking has paid off. As a result, all our websites built in the last few years have delivered content to all screen sizes.
Verify your mobile site credentials in Google Search Console
Google have suggested that if
you are a site owner who has only verified their desktop site in Search Console, please add and verify your mobile version.
This will become essential as Google continues to review its algorithm; if you need help we’re here for you. Get in touch via our contact page.